How Much Does a Contractor Website Cost? Real Numbers for 2026

I was looking for a plumber a while back and almost every website I checked hid their pricing behind a “request a quote” button. It drove me crazy. Then I realized the web design industry does the exact same thing.

You want to know how much a contractor website costs. Every agency tells you it depends.

So here are real numbers, with sources where they exist. Our own prices are on the table too, since we sell one of the three options and you should know that going in.

What a Contractor Website Costs at a Glance

The rest of this explains where those numbers come from, and what each one leaves out.

The DIY Builder Route

Wix’s website plans run $17.77 a month for Light, $29.77 for Core, and $39.77 for Business, billed yearly. Yearly plans include a voucher for a free domain for the first year, and it only works on a new domain bought through Wix.

The sticker price is the smallest part. You’ll likely pay for a premium template or an app or two to get features working, and the domain renews at full price after the first year.

Then you hit the real cost. Your time.

I see business owners spend 40 hours wrestling with a drag-and-drop builder instead of running their business. That’s a full week of billable work for most trades.

The bigger problem is what a DIY site tends to miss. When I tested 103 Chicagoland contractor websites, 22% had no tappable phone number and no contact form, and 29% weighed more than 2 MB. A builder won’t stop you from shipping any of that, and it won’t tell you when you have.

The Agency or Freelancer Route

Clutch, which collects verified client reviews of web design firms, puts the average web design project at $38,105. The same data shows most projects come in under $10,000, with typical rates of $100 to $149 an hour.

That average gets pulled up by big corporate builds. A contractor site with a handful of service pages sits at the low end of the range. You’re still paying for project managers and overhead, and the hourly rate doesn’t stop when the site launches.

That’s the part that stings later. A lot of agencies hand over a finished site, then bill hosting and maintenance monthly, and every text change goes through someone charging by the hour. At $100 to $149 an hour, owners stop updating their site at all. That’s how a five-year-old page ends up listing a service you quit offering.

The Flat Monthly Route

Some studios, us included, charge a flat monthly fee instead of a big upfront build. Our pricing is $249 a month for Core and $349 for Grow, with no upfront cost and no contract, and you can cancel anytime. Both plans include the custom website, your logo, hosting, and unlimited updates. Grow adds a monthly SEO article.

Updates are where this model earns its keep. You need a new photo swapped out, you email us. You add a town to your service area, you email us. No hourly invoice.

Here’s the honest math, since I’m the one selling it. Over three years, $249 a month adds up to $8,964. If you’d rather pay once, keep the site for years, and handle every update yourself, a one-time build under $10,000 comes out cheaper over a long enough stretch. The monthly plan wins when you’d otherwise let the site go stale, or when you want the Google side handled as part of it.

And if you leave, you’re not stuck. You own your domain, your logo, and your brand, and if you cancel we hand over the live version of your site so you can take it anywhere.

The Costs Nobody Puts on the Quote

Whichever route you pick, a few costs show up later. The domain renews every year. A business email address usually runs as its own monthly subscription. Real photos of your crew and your work cost either a photographer or an afternoon with a good phone. And someone has to write the service pages, because a site that says “quality service you can trust” on every page ranks for nothing.

Your Google Business Profile costs nothing. Setting it up properly is an afternoon of work, and it’s what puts you in the map pack above the regular website results.

How Many Jobs Pay for a Contractor Website

A $249 monthly plan comes to $2,988 a year.

For scale, the average plumbing job in the Local Services Ads data I used in whether Google Local Services Ads are worth it was $1,714, and the average HVAC job was $2,110. Two average plumbing jobs a year cover the plan with room to spare.

Compare that to buying leads. At the $65 per lead in my Angi leads example, $2,988 buys about 46 leads for the year, and every one of them is gone the day you stop paying. A website that brings in two extra jobs does it again next year without a separate invoice for each call.

If you want to see exactly what’s included before you decide, our plans are laid out here, and we’re easy to reach if you’d rather talk it through.